After more than twenty-five years as a sales agent and owner in the merchant services industry, and more than thirty years in direct sales overall, Peter Moles has personally served thousands of merchants around the country. He has been a leader in hiring direct sales professionals and mentoring a proven consultative sales process. His groups have served tens of thousands of merchants over the past three decades. Peter is devoted to this industry and its merchants, helping them better understand their processing accounts and receive the best value for their processing dollar. Here, Peter shares what shaped his view of the world.